SMP25503 DIGITAL MARKETING - 210A04 | H & Z G Agrofarm | Project e-Logbook

Date : 26 May - 30 May  Location : H & Z G Agrofarm, Pauh Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie. Purpose of the Visit : This week, our team conducted a site visit to H & Z G Agrofarm in Pauh. The main objectives of this visit were : - To observe the farm's day-to-day operations - To understand their business model  - To conduct a formal interview session with the management team.  This visit gave us valuable first-hand exposure to how the business is run and how they engage with their local community, especially their target market: the Muslim community. First Impressions :  Upon arrival, we were warmly welcomed by the farm team. The surrounding environment was peaceful and filled with various agricultural activities. We noticed the cleanliness of the site and how the workers were actively engaged with customers and farm maintenance.  The visit helped us understand their branding image like natural, local, a...

Date : 12 May - 16 May Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie. Location : On-Campus Meetings Introduction : The first week marked the beginning of our project journey. As a team, we were excited to start working on our industrial engagement project and we understood the importance of laying a strong foundation. Our primary focus this week was to decide on a suitable company that aligns with the objectives of our project and to plan out our responsibilities as a team. Group Discussion - Selecting the Right Company : We began the week with a group discussion session to shortlist potential companies we could approach. Each member brought their own suggestions, and we discussed the pros and cons of each option, including the availability of information, accessibility of the location and relevance to our course.  After evaluating several companies, we finally agreed to propose H & Z G Agrofarm. This agro-based business caught our attenti...