WEEK 2 : Site Visit & Interview Session at H & Z G Agrofarm

Date : 26 May - 30 May 
Location : H & Z G Agrofarm, Pauh
Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie.

Purpose of the Visit :

This week, our team conducted a site visit to H & Z G Agrofarm in Pauh. The main objectives of this visit were :

- To observe the farm's day-to-day operations
- To understand their business model 
- To conduct a formal interview session with the management team. 

This visit gave us valuable first-hand exposure to how the business is run and how they engage with their local community, especially their target market: the Muslim community.

First Impressions : 

Upon arrival, we were warmly welcomed by the farm team. The surrounding environment was peaceful and filled with various agricultural activities. We noticed the cleanliness of the site and how the workers were actively engaged with customers and farm maintenance. 

The visit helped us understand their branding image like natural, local, and halal compliant which directly appeals to their intended audience. 

Here we share with you guys our short video clip of walking tour or overview of the farm : 


Interview Session Highlights : 

One of the most insightful parts of the visit was our interview with the farm's representative Encik Hafizi. The discussion focused on several key areas related to their business and marketing efforts : 

- Current marketing strategies (primarily through Facebook)
- Understanding of digital platforms
- Challenges in expanding their online reach 
- Customer engagement methods
- Vision for growth 

We asked open-ended questions to allow them to share their experiences, struggles, and goals. They showed genuine interest in improving their digital visibility but admitted needing help with strategy and consistency.

Interview session video and pictures :




Reflection : 

This site visit and interview gave us a deeper understanding of the real-world struggles that small agrofarm business face in going digital. While the farm has strong product base and loyal customers, their online marketing needs clearer direction and support. This interaction will guide us in tailoring digital strategies that match their goals and capabilities. 



Here we share with you some candid photos :

 

  

 









































Comments

Post a Comment

Popular posts from this blog

WEEK 1 : Initial Planning and Company Confirmation (H & Z G Agrofarm)

Image
Date : 12 May - 16 May Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie. Location : On-Campus Meetings Introduction : The first week marked the beginning of our project journey. As a team, we were excited to start working on our industrial engagement project and we understood the importance of laying a strong foundation. Our primary focus this week was to decide on a suitable company that aligns with the objectives of our project and to plan out our responsibilities as a team. Group Discussion - Selecting the Right Company : We began the week with a group discussion session to shortlist potential companies we could approach. Each member brought their own suggestions, and we discussed the pros and cons of each option, including the availability of information, accessibility of the location and relevance to our course.  After evaluating several companies, we finally agreed to propose H & Z G Agrofarm. This agro-based business caught our attenti...
Read more

WEEK 3 : Digital Marketing Audit, Strategy & Recommendations

Image
Date : 9 - 13 June  Focus : Digital Analysis, Strategy Planning, Face-to-Face Discussion, Recommendations & Evaluation  Team Face-to-Face Discussion - Turning Observations into Action Before finalizing our analysis and recommendations, our team held a face-to-face discussion session to review all the data we had collected during our Week 2 site visit and interview at H & Z G Agrofarm. This in-person meeting allowed us to : - Share observations from the visit and compare notes - Review the farm’s existing social media presence - Brainstorm digital strategy ideas tailored to the business - Assign specific research and writing tasks for the audit report The discussion helped us clarify our direction and ensure that each recommendation we made would be practical and relevant to the company’s goals, especially considering their focus on the Muslim market and use of Facebook as their main platform. Digital Market Audit - Understanding the Online Presence :   In Week 3...
Read more