WEEK 3 : Digital Marketing Audit, Strategy & Recommendations

Date : 9 - 13 June 
Focus : Digital Analysis, Strategy Planning, Face-to-Face Discussion, Recommendations & Evaluation 

Team Face-to-Face Discussion - Turning Observations into Action

Before finalizing our analysis and recommendations, our team held a face-to-face discussion session to review all the data we had collected during our Week 2 site visit and interview at H & Z G Agrofarm. This in-person meeting allowed us to :

- Share observations from the visit and compare notes
- Review the farm’s existing social media presence
- Brainstorm digital strategy ideas tailored to the business
- Assign specific research and writing tasks for the audit report

The discussion helped us clarify our direction and ensure that each recommendation we made would be practical and relevant to the company’s goals, especially considering their focus on the Muslim market and use of Facebook as their main platform.



Digital Market Audit - Understanding the Online Presence :
 
In Week 3, we analyzed H & Z G Agrofarm's digital footprint based on what we learned during our site visit and interview. The audit focused on :

1. Online Presence :
- Active Facebook page used for product updates and promotions
- No dedicated website or online shop 
- Minimal interaction in the form of reviews or testimonials
- Limited content variety (mostly photo posts, little video)

2. Digital Engagement Observations :
- Occasional promotional posts
- Some responses to messages and comments
- No scheduled or thematic content campaigns




Strategy Proposal - Building a Stronger Digital Identity :

Based on our audit, we proposed a targeted digital marketing strategy to improve visibility, build trust, and drive customer engagement, especially within the Muslim community. 

Key Focus Areas : 
- Strengthen halal-focused branding
- Post regularly with storytelling and behind-the-scenes content
- Include testimonials from satisfied customers
- Use Facebook Live or Reels to showcase products

Implementation Timeline & Budget Plan : 

We suggested a three-phase rollout plan to help the farm implement these strategies in a manageable and cost-effective way :

1. Phase 1: Foundation Setup (Month 1 - 2)
- Clean up and redesign the Facebook page
- Start photo and short video content production
- Allocate small budget for post boosting

2. Phase 2: Content and Engagement (Month 3 - 4)
- Post weekly updates
- Run contests or interactive posts
- Begin collecting and sharing customer reviews

3. Phase 3: Scaling and Automation (Month 5+)
- Explore Facebook Ads to target nearby Muslim communities
- Use content scheduling tools
- Consider starting a basic website or Instagram page

Evaluation & Continuous Improvement Plan :

A digital strategy is only effective if monitored regularly. We proposed a simple evaluation framework for H & Z G Agrofarm to review their progress :

- Monthly Performance Reviews - Monitor likes, reach, shares and messages
- A/B Testing - Try different post styles (images vs videos, long vs short captions)
- Customer Feedback Integration - Use comments, polls, or WhatsApp feedback
- Scaling Success - Invest more in what works (examples: product videos or promotions)

Reflection :

Week 3 allowed us to put theory into practice by applying what we observed into actionable plans. Our team worked collaboratively to ensure the recommendations were practical, budget-friendly, and aligned with H & Z G Agrofarm's vision. We look forward to seeing how our suggestions can help the business grow sustainability in the digital space.

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