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WEEK 5 : Final Discussion & Research Outcome

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Date : 23 - 24 June Location : On Campus  Focus : Final Team Discussion, Summary of Findings, Research Outcome Final Team Discussion - Wrapping Up the Project :  In Week 5, our team held a final discussion session to review everything we had learned, collected, and proposed throughout the project with H & Z A Agrofarm. This meeting was an opportunity for us to : - Reflect on the entire process from Week 1 to Week 4  - Organize and finalize all documentation, photos, and video materials - Discuss the overall effectiveness of our digital strategy suggestions - Prepare our final presentation and blog documentation Each team member shared their insights and contributions, and we worked together to ensure that our findings were aligned, accurate, and clearly presented. Research Outcome - Key Findings & Reflections : Our research with H & Z G Agrofarm produced valuable insights into how a local agro-business can improve through digital transformation, even with limi...
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WEEK 4 : Second Visit & Observing Business Progress at H & Z G Agrofarm

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Date : 16 - 20 June Location : H & Z G Agrofarm, Pauh Focus : Follow-up Visit, Business Update, Operational Activities Second Visit - Checking On Progress In Week 4, we conducted our second visit to H & Z G Agrofarm to observe their progress since our first visit and to collect updated evidence of business operations. This follow-up visit helped us assess the impact of our previous recommendations and capture real-time developments happening at the farm.  Observed Improvements :  During our second visit, we noticed several improvements in both operations and product offerings. The business appeared more structured, and we observed more organized customer service efforts. Our team was happy to see that the farm was moving forward with confidence and energy. New Business Activity - Cooked Meat Orders for Events :  One of the exciting updates was that the farm had started accepting cooked meat orders, especially goat dished for events like aqiqah and kenduri (traditi...
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WEEK 3 : Digital Marketing Audit, Strategy & Recommendations

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Date : 9 - 13 June  Focus : Digital Analysis, Strategy Planning, Face-to-Face Discussion, Recommendations & Evaluation  Team Face-to-Face Discussion - Turning Observations into Action Before finalizing our analysis and recommendations, our team held a face-to-face discussion session to review all the data we had collected during our Week 2 site visit and interview at H & Z G Agrofarm. This in-person meeting allowed us to : - Share observations from the visit and compare notes - Review the farm’s existing social media presence - Brainstorm digital strategy ideas tailored to the business - Assign specific research and writing tasks for the audit report The discussion helped us clarify our direction and ensure that each recommendation we made would be practical and relevant to the company’s goals, especially considering their focus on the Muslim market and use of Facebook as their main platform. Digital Market Audit - Understanding the Online Presence :   In Week 3...
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WEEK 2 : Site Visit & Interview Session at H & Z G Agrofarm

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Date : 26 May - 30 May  Location : H & Z G Agrofarm, Pauh Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie. Purpose of the Visit : This week, our team conducted a site visit to H & Z G Agrofarm in Pauh. The main objectives of this visit were : - To observe the farm's day-to-day operations - To understand their business model  - To conduct a formal interview session with the management team.  This visit gave us valuable first-hand exposure to how the business is run and how they engage with their local community, especially their target market: the Muslim community. First Impressions :  Upon arrival, we were warmly welcomed by the farm team. The surrounding environment was peaceful and filled with various agricultural activities. We noticed the cleanliness of the site and how the workers were actively engaged with customers and farm maintenance.  The visit helped us understand their branding image like natural, local, a...
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WEEK 1 : Initial Planning and Company Confirmation (H & Z G Agrofarm)

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Date : 12 May - 16 May Team Members : Sarendren, Durges, Hana, Athikah, Irni, Chang Zi Shen and Liew Yu Jie. Location : On-Campus Meetings Introduction : The first week marked the beginning of our project journey. As a team, we were excited to start working on our industrial engagement project and we understood the importance of laying a strong foundation. Our primary focus this week was to decide on a suitable company that aligns with the objectives of our project and to plan out our responsibilities as a team. Group Discussion - Selecting the Right Company : We began the week with a group discussion session to shortlist potential companies we could approach. Each member brought their own suggestions, and we discussed the pros and cons of each option, including the availability of information, accessibility of the location and relevance to our course.  After evaluating several companies, we finally agreed to propose H & Z G Agrofarm. This agro-based business caught our attenti...
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